Tennent’s Lager took over the observation deck at Glasgow’s Lighthouse on Mitchell Lane giving some lucky people the chance to relax with Tennent’s new low alcohol Lemon T lager, enjoy amazing views of the city and be front row to your own intimate gig by local band The Fortunate Sons.
45 minute slots were given away to those who tweeted @TennentsLager with the hashtag #LemonGrove. If you were a winner, you got the chance to be serenaded along with three friends for free. Not a bad way to spend a weekend in Glasgow.
And that’s just what I did.
Along with my friend Stephen, we headed to the Lighthouse for a sneak peak of #LemonGrove before the winners started drifting in and were met with lemon trees all around us. The band started singing some blues and soul music when we took our front row seats. I loved the band, even more so when they sang one of my favourite songs “Ain’t No Sunshine”.
Lemon T is a 2.8% abv (0.8 units a bottle) light lager with a lemon taste which is designed to “appeal to those looking for a fresh alternative, particularly over the summer months”. For someone who doesn’t really drink lager, it was a nice change to my usual alcoholic drink, maybe not the ideal drink to have at 11am, but with it being low in alcohol, why not? I like the fact that it is low in alcohol so you can actually drink two bottles before you are over the limit. If you don’t feel like drinking a lot, you can have Lemon T as a substitute for other higher alcoholic lagers.
Paul Condron, Marketing Director of Tennent Caledonian Breweries said:
“Research has shown us that almost two thirds of drinkers are open to low alcohol options – but until now, the category hadn’t offered a great deal of choice. It’s been fairly uninspiring. We wanted to take advantage of that opportunity and whilst the market isn’t huge just yet, it’s growing. We see that as people mature their habits change as work and family start to take priority. They want a drink that fits with a more demanding lifestyle; something that they can drink on occasions, like after work, as a quick refreshment after the gym, or on a Sunday afternoon”.
Available in 300ml 4-packs, Lemon T is available throughout Scotland, including Tesco, ASDA and Sainsbury’s over the coming weeks.