Last night I got an email from Starbucks talking about the launch of My Starbucks Rewards and the benefits. Now, every time you pay using your Starbucks Card, you’ll get a star. Every time you collect 15 stars – you will be given a free Tall drink! Not bad.
The app’s loyalty scheme will encourage people to qualify as a ‘gold level member’ to get free drinks. Customers paying with a registered Starbucks Card will get a free drink every 15 visits. After 50 visits they move from Green to Gold Level and get extra benefits such as free espresso shots, soy, syrups and whipped cream. If you already were a Starbucks card holder, you are automatically upgraded to Gold.
Your Starbucks Card works exactly the same, you will still receive vouchers for free drinks during promotional periods and the best new feature? If you have an iPhone, you can now pay for your drinks via the Starbucks App in the UK which is available on iTunes from today. Since the launch of mobile payments in America last January, there have been over 26 million mobile transactions and approx $110 million has been loaded onto Starbucks Cards directly through the mobile app. No more worrying about trying to find your card in your bag or forgetting it at all. It’s about time!
I downloaded the new version of the Starbucks App & played around with it, up until the point where you are barcode scanned. Sadly I am nowhere near a Starbucks at the moment so I can properly try it out, which I am not happy about. Serious caffeine withdrawals!
Looks good & I can’t wait to try it! Triple Venti Caramel Skimmed Caramel Drizzle Caffè Latte anyone?